#LightItBlue: Saluting the UK’s healthcare heroes

On Thursday March 26 at 8pm local time, the UK hashtagged #LightItBlue as a salute to the courageous efforts of everyone involved in the nation’s healthcare system.

Locations across the country turned into beacons of blue as over 100 sporting and entertainment venues, national landmarks, and historic buildings were illuminated simultaneously. From the Royal Albert Hall to Belfast Titanic Signature Building, Lincoln Cathedral and Newcastle’s Tyne Bridge, buildings shared a message of thanks to our healthcare heroes.

The campaign was organised by a collective of leaders within the events and entertainment industry, with venues using existing LED technology to ensure that the campaign was undertaken within government guidelines to minimise impact on the NHS. Building on the positivity of the existing #clapforourcarers initiative, the public also shared their messages of support from home by creating their own blue-themed images and videos and sharing with the tag #MakeItBlue.

The campaign continues to gain momentum both at home and abroad, with the collective using its global networks to turn the skylines of countries as far as Japan, Monaco, Singapore and the USA blue every Thursday.

H+K is proud to support this campaign, showing our gratitude for those working tirelessly to look after the nation in the face of COVID-19. Many thanks to our team and fellow partners for their efforts supporting this important work.

Sector: Government + Public Sector, Health + Wellness
Specialist expertise: People + Purpose, COVID-19 Intelligence + Advisory Communications Team (I-ACT), Media Relations
Office: London

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