Case study: ongoing reputation monitor for leading financial services firm
A leading financial services firm recognized the importance of reputation to managing a global firm and realized they had minimal corporate-level information. Reputation was managed in individual departments with minimal overlap of metrics and information sources.
We designed a global assessment to simplify the reputation management process and replace the complicated multimillion-dollar efforts that existed within individual departments.
Our continuous assessment of eight stakeholder groups focuses on personalized invitations and relationship building to increase response rates among difficult-to-survey top executives. The ongoing reputation monitor has continued for several years, providing the executive management team with trend data for decision making across all departments, and has informed expanded efforts in recruiting and alumni programs to establish channels and create consistent company messages for these elite audiences.