August 4, 2022, SINGAPORE – Hill+Knowlton Strategies (H+K), one of the world’s leading global communications companies, has appointed Adeline Lee as General Manager for H+K Singapore.

In this newly created role, Lee will focus on driving growth and overseeing all aspects of the business operations and talent development. She reports to Justin Then, CEO of H+K Singapore and Lumos H+K Malaysia.

“Adeline is a passionate leader with a proven track record of building successful teams and businesses. Her entrepreneurial spirit, and deep experience in omni-channel campaigns make her a valuable addition as we continue to expand service solutions and offerings in Singapore,” said Then.

Justin Then, CEO, H+K Singapore and Lumos H+K Malaysia

“I am very pleased with Adeline’s decision to join H+K and her clear vision of how we can continue to build on an already exceptional team. Singapore continues to be an integral hub for our network and clients in the Asia market and this appointment bodes well for H+K Singapore’s growth.”

HS Chung, President, H+K Asia

Lee brings over 20 years of consultancy and in-house experience in communications management. She joins from ADK Connect, a digital creative agency, where she was acqui-hired to establish the PR and content team. Prior to that, she was the founder and owner of SG Story, a local boutique agency that specialised in audience engagement, content development and path-to-purchase marketing.

“Consumers are more discerning about brand campaigns post-pandemic. As content and storytelling continue to evolve, there is an increasing need for effective, compelling, and authentic communications that build relationships in today’s complex and ever-changing situations. This is truly an exciting time for marketers, and I am looking forward to partner with our clients to drive marketing outcomes that are aligned to their business goals.”

Adeline Lee, General Manager, H+K Singapore
Adeline_headshot (background removed)

Lee’s appointment will accelerate H+K Asia’s growth trajectory and complement the agency’s regional expansion plans.


For Media Enquiries

Sarah Brandon, Global Marketing and Communications Lead
+1 416 413 4773 | [email protected]

About Hill+Knowlton Strategies

Hill+Knowlton Strategies, Inc. is an international communications consultancy, providing services to local, multinational, and global clients. H+K operates 73 offices in 41 countries worldwide, as well as an extensive associate network, delivering award-winning campaigns to clients across all sectors and disciplines and with a focus on continued innovation for the industry. Headquartered in New York, the firm is part of WPP, one of the world’s largest communications services groups.

For more information about H+K, visit our website and follow us on Twitter , LinkedIn , Facebook and Instagram .